Losing a million dollar contract is a visible, huge loss. But that doesn't mean small daily service errors cause less damage. It's just that financial consequences are harder to track:
✓ It’s the guest who decides to have breakfast somewhere else — not in your restaurant.
✓ The guest who declines offers and recommendations.
✓ The guest who simply doesn’t spend because their needs weren’t truly acknowledged.
Why This Keeps Happening
Most teams are trained on procedures, not perception. They know the steps — greet, seat, check in, ask a ritual question “how was your day”. But they are far less equipped to:
'Common sense' is not a solution
I once took my parents to dinner at a high-end venue. The waiter asked them:
“Can I fire your mains?”
They looked at me — confused and slightly embarrassed. As they simply didn’t know what “fire the mains” meant. And this is what guests will remember at the end, even if the food and ambiance were perfect. Negative emotions will overpower the positive.
Avoiding professional jargon in guest interactions seems obvious, and “common sense.” But what feels obvious to leadership is not automatically obvious to team members.
Even experienced staff. Even people coming from big brands don't always bring the right behaviours on the floor by default.
What works for busy hospitality teams
Sustainable behavioural change requires:
Not one-off inspiration. But consistently.