How We Transformed Product Knowledge into Sales

CASE STUDY

Here’s a real example of custom product knowledge training we created for a sophisticated fashion café in Dubai.

THE GOAL

Equip staff with the confidence and clarity to upsell, answer guest questions, and create consistent guest experiences—all without boring manuals or long workshops.

The Challenge: A Signature Mocktail That No One Was Buying

A premium fashion café in Dubai had a beautifully crafted signature mocktail with 14 high-quality ingredients. However, despite its uniqueness, this beverage was rarely ordered.

Why?

The waitstaff struggled to remember all the ingredients and couldn’t describe the drink in an appealing way.

The problem

Instead of confidently recommending it, they avoided mentioning it altogether—leading to missed sales opportunities and underwhelming guest engagement.

The Result: A Shift in Staff Mindset and Guest Behaviour

  1. Increased Recommendations

  2. Guest Interest and Orders Grew

  3. Higher Check Averages and Stronger Upselling Confidence

Watch The DEMO

Product Knowledge Videos That Turned A Forgotten Mocktail into a Bestseller.